Our ethos


FRANCIS is a life-long design philosophy in practice.

One that says good design stands the test of time. Transcending trends and seasons: both flexible but constant. Something to love and pass down to be loved again.

Design is an active conversation with culture, context and craft. It’s a process shaped by the participation of people, places and ideas.

Hyper-consumption & convenience have created a disconnect with this process. In short, we’ve lost meaning.

FRANCIS products are synonymous with conscious continuity. Harnessing over 30 years in the fashion and textiles industry, we support highly skilled craftsman and the cultures they represent. Working with the best mills in the UK for cashmere, wool and silk and an atelier in India specialising in intricate embroidery & screen printing by hand.

Culturally-rooted, naturally-derived: staples to be worn again and again.